TBC Brands Introduces Sumitomo’s First Studdable Winter Tire
– Ice Edge adds to the continuing expansion of the passenger and light truck program –

Palm Beach Gardens, FL – April 24, 2017 – TBC Brands expands the Sumitomo passenger and light truck product offering with the introduction of the Ice Edge winter tire.  Certified with the USTMA Three Peak Mountain Snow Flake (3PMSF) symbol for severe snow performance, the Ice Edge incorporates the latest in Sumitomo engineering technology to provide an outstanding combination of cold weather grip and superior stability, handling performance and smooth ride comfort.

The Ice Edge, distributed exclusively in North America by TBC Brands, offers value-seeking consumers a high-quality, versatile product specifically designed to deliver exemplary snow, ice and cold weather performance at an economical price.

Highlights of the Sumitomo Ice Edge include:

  • “Three Peak Mountain Snow Flake” (3PMSF) certification
  • Available in 57 passenger, CUV and SUV sizes for the 2017 season
  • Specially formulated tread compound tuned to superior performance in low temps
  • Unique Sumitomo 3D sipe technology maximizes tread “bite” on snow and ice
  • A free lifetime replacement for workmanship and material defects

“TBC Brands is thrilled to add the first studdable winter tire to the already robust product line offered by the Sumitomo brand,” said Jon Vance, Vice President of Product Marketing for TBC Brands.  “The Ice Edge was specially designed to target the particular demands of cold-weather related driving.  Complemented by the unique Sumitomo 3D sipe technology, the Ice Edge is a perfect choice for drivers who want a top tier, winter tire that provides superior stability and handling performance in a variety of winter driving environments.”

The Sumitomo Ice Edge tire is now available in North America, in 57 sizes, 14” to 20” rim diameters.

For more information on the Sumitomo Ice Edge click here: http://www.sumitomotire.com/cars/products/HTR/IceEdgeLanding.aspx